Digital Newsroom | Aakansha

Redefining Modern Newsroom

Designed an efficient digital modern newsroom based on user-driven data for them to create manage and deliver news content for readers on any device any time

UX RESEARCH

In-depth Interviews
Web Surveys
Behavioral Research
Participation Study
Observation Research
Rapid Paper Prototyping
A/B Testing

IDEATION AND STRATEGY

Brainstorming, Mindmapping
Competition Analysis
Affinitization,
User Persona Maps, Journey Maps, Value Proposition
5 Es
Creative Matrix

VISUAL DESIGN FRAMEWORK

Research Maps
Data Maps
Working on the Wall
Methodology Frameworks
Concept Frameworks

CONCEPT AND PRODUCT DEVELOPMENT

Low fidelity wireframes
High fidelity wireframes
Branding and Marketing
Mobile Application
Website Interface
Mobile App Interface

Background

This project was done as a part o collaborative work to develop a next-generation media platform which enables news organizations to create real-time content across multiple form factors and also package that content with advertising and additional information to engage customers This was then followed by identifying the user groups, conducting ethnographic research, analyzing the data, defining the user needs, competitor research, prototyping the user experience, product development into a digital platform-Webiste and Application based.

Background

My Key Role

Project Research Manager: UX/UI, Visual Design, Strategy and Planning

The Problem

Creating a seamless user experience, easy to use, scalable and agile.

Problem

Create an easy to use authoring and management solution to help you create engaging content.

To succeed in today's connected work, you need to communicate. That starts with great content. Supply the writers, editors, artists and production managers with connecting management systems workflow management software and content planning tools that help them do what they do best.

Design Approach

Design Approach

Understanding the User Domains

User Domains

Heuristic Evaluation of using Writesmart Tool

We did a Heuristic Evaluation of using the write smart tool on the engagement website we created. The intent was to understand the interface throughout the dimensions of the website and make sure it fits user interface needs.

Heuristic Tool Evaluation

Mapping the current workflow and Journey Map

Creating a full workflow and designing a user journey map based on the data collected from the given information helped in understanding the scope and need for the intervention.

Journey Map

User Personas

Created empathy maps which were translated into detailed user personas. This was done to curate everything around the user groups in order to understand their demographics, emotions, expectations, and needs.

Persona Design