Ease |ēz|
Design Concept to enhance the shopping experience of people who face physical challenges while shopping in supermarkets
Background
This project was done as a part of the course, History Interpretation, and Innovation in the duration of a week. The project was designed to procure an investment of $100,000 from 5 different teams in the course. This short-term project kick-started with secondary research and opportunity analysis. The project worked around enhancing the shopping experience of people with ambulatory difficulties in the supermarkets. This was then followed by brainstorming on different ideas, identifying problems, user needs, concept development and finally an investment pitch.
Team
Aakansha Sharma, Olivier Shyaka
My Key Role
Research, Interaction, Visual Design,UX and UI Design Strategy and Planning
The Problem
Research and Positioning
Since this was a short-lived project, I began by brainstorming on various issues faced by people with physical challenges while shopping in supermarkets. Later I started with reading articles, specialized publications, books, and academic journals online to validate the subject. All the data gathered through various sources were then synthesized. The data synthesis for secondary research. Then the topic was analyzed under SWOT to understand the position of the project. All the data points were then clustered to understand what matters. This layer was then clustered to address the key issues. It was then finally clustered again, to describe the key issues.
One in five consumers has a disability, this is a large percentage of people who come in and out of shopping experiences every day. In the United States alone, this demographic spends up to 150 billion dollars annually, which makes this a powerful market segment for business both local and nationwide. These customers may require special needs from their shopping experience and sometimes businesses are unsure of how best to serve the customer with disabilities.
Delimitations- This Project is based on people with ambulatory difficulties shopping at supermarkets
Value Proposition
The Value Proposition entails the target audience, intent of the project, competitors, and design concept
The Design Concept
Ease is an inclusive app design that wants to value by providing informal assistance to the people who face challenges while accessing products in the supermarket due to their ambulatory difficulties.
We defined the concept, developed a mock-up of the service system, including pertinent details, flow, components, wireframes, and basic function prototype. To cut through the noise, we build defined the essence of our concept which helped us to answer the fundamental questions that helped us create the brand story, whom it serves, why, how it should make its users feel, emotional benefits, functional benefits, marketing strategy, and the behaviors across touchpoints.
Introducing Ease:Solution
Information Architecture
Wifreframe
We wanted to ensure that our users are able to reach their goals with a minimum number of steps. So, we created an information architecture to understand the structure of the content that would be easily adaptable and would allow the users to finish all the steps seamlessly.
By laying out the content and functionality, we created wireframes to define the structure for every page. This gave a loose shape our final product, giving a reliable idea of where everything on each page could go like.
