Enhancing Post-Retirement Experience
Business Model conceptualized and designed to enhance engagement for the senior citizens' post-retirement.
Market Research
Competitive Research
Web Surveys
Observation Research
Remote Interviews
Mindmapping
Brainstorming
Affinity Mapping
SWOT
Comparative Analysis
Empathy Maps
Stakeholder Mapping
Archetypes
User Personal
Journey Maps
User Scenarios
Key Insights
Ideation session
MoodBoards
Concept themes
5Es
Creative Matrix
Illustration & Graphic Design
Value Proposition
Value Proposition Canvas
Crazy 8's
Research Map
Data Map
Business Model Canvas
Logo Design
Ideation sessions
Brand Pyramid
Agile Framework
Good vs Different Matrix
Value vs Effort Matrix
Evaluation Workshops
Blue ocean Strategy
Brand/ Concept Selection
UI Mock Ups
Clickable Prototypes
Low Fidelity
Hi-fidelity prototype
Concept testing
Rapid Paper Prototyping
A/B Testing
Heuristic Evaluation
User Testing II
Branding & Marketing
Technical Evaluation
Overview
This project was done as a part of the course, Design Innovation Development, and Marketing Strategies. The project kick-started with a thorough market analysis to find an opportunity space for a new business. This was then followed by identifying the user groups, conducting ethnographic research, analyzing the data, defining the user needs, competitor research, prototyping the user experience, brand development, creating a business strategy and finally developing a digital platform.
Project Status
In Progress
My Key Role
Project Manager: Research, Interaction,UX/UI Visual Design, Strategy and Planning
Background Analysis
Primary Data Collection
User Insights Mapping
We used empathy maps as a base to generate our personas. A Persona is used to go in the minds of the user and know their actual pain points and expectations. A user persona can represent a group of users.
User Personas
User Scenarios Building
By using the five E’s of customer experience, we listed out the various features that would be available on our platform, to begin with. We selected some of these features and created a user scenario with them
Creating a scenario helped us articulate the features of the app and identify moments in the user flow that require deeper thinking. We created user scenarios for both perspectives– the skill sharer (Mary/Victoria) and the learner (Jack).
Competition Analysis-Decision Matrix
After the prior matrix, we selected the two nest companies and defined different opportunities for us. These are the opportunities (+) that we have identified for our own business model. On the other hand, we have also identified the weaknesses (-) that we would like to avoid in our own business model.
These companies were selected for being the current market leaders offering engagement to the active community of 65+ years. In order to define the strongest candidates, we voted from 1 to 5 on how much they aligned with our design criteria must-haves.
Design Criteria
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How do we entice our persona?
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How would they enter our offering and become a part of it?
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How would we keep them engaged?
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How and why would the persona exit our offering?
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How can we extend the use of our offering and retain our personas?
The objective of the creative matrix was built to create an intersection of the 5E’s of User Experience design with our key personas. This was followed by multiple brainstorm sessions with the whole class which included creating quick concepts for these personas at every stage of experience. We tried to answer questions such as:
Brand Development
High Fidelity Prototype
