Tools
Miro, JamBoard, Indesign, Figma, XD, Premier Pro
OVERVIEW
Role
Duration
Individual
MA Final Project
10 Weeks
This project (MA Thesis) is an essential supplement to the completion of my MA Final Degree in Design Management.
The project was supposed to adhere to the design management methods and principles that could help innovators in the Relocation Industry to craft products, services, and systems based on the essential variables- Innovation, Inclusion and Improving the unique needs of the Relocating population thereby enhancing their transition.
RS3I motivates Relocation business stakeholders to truly fulfill its mission which is to become more aware of different users and address their needs. RS3I is an interactive and academic incubator that is centered around empowering and amplifying the voices of different users as well as bringing inclusive design information closer to service providers.
PROCESS
Market Research
Competitive Research
Web Surveys
Observation Research
Remote Interviews
Mindmapping
Brainstorming
Affinity Mapping
SWOT
Comparative Analysis
Empathy Maps
Stakeholder Mapping
Archetypes
User Personal
Journey Maps
User Scenarios
Key Insights
Ideation session
MoodBoards
Concept themes
5Es
Creative Matrix
Illustration & Graphic Design
Value Proposition
Value Proposition Canvas
Crazy 8's
Research Map
Data Map
Business Model Canvas
Logo Design
Ideation sessions
Brand Pyramid
Agile Framework
Good vs Different Matrix
Value vs Effort Matrix
Evaluation Workshops
Blue ocean Strategy
Brand/ Concept Selection
Architectural Blueprint
UI Mock Ups
Clickable Prototypes
Low Fidelity
Hi-fidelity prototype
Concept testing
Rapid Paper Prototyping
A/B Testing
Heuristic Evaluation
User Testing II
Branding & Marketing
Technical Evaluation
Product Roadmap
PROBLEM STATEMENT
How might we use design thinking to enhance the relocation experience of Millennials?
Relocating or moving can have an intense emotional impact, whether it is relocating frequently or not.The problem is not about the expenses involved alone. More importantly, the challenge of getting quality and reliable services and to find what would one need at the right location and time is humongous. Relocation eventually leads to a pattern in the emotional ups and downs as one move often. Panic can really set in around the home and apartment. It’s a matrix of safety, so moving is incredibly stressful and people don’t realize it, they mainly talk about the packing and the external part of moving.” Uncertainty is a cause of anxiety and stress. Frequent movers often have been reported to experience what can be called “repetition compulsion
SECONDARY RESEARCH
MARKET ANALYSIS
The market analysis gave me an overview of companies, who are into retailing/manufacturing of furniture and household products, and also organizations that are providing tools and methods to implement principles of a circular economy to the business. After mapping the competitors, I did a collaborator analysis and 2X2 of the competitors to understand their network and opportunities for collaboration.
PRIMARY RESEARCH
The market analysis gave me an overview of companies, who are into retailing/manufacturing of furniture and household products, and also organizations that are providing tools and methods to implement principles of a circular economy to the business. After mapping the competitors, I did a collaborator analysis and 2X2 of the competitors to understand their network and opportunities for collaboration.
Survey Insights
Interview Insights
Interview Insights
Consumers
The Process
Empathy Maps and Archetypes
Relocation Business Stakeholders
Design Criteria
DEFINING OPPORTUNITY
Stakeholder Assessment
Situation Recap
03
EXPLORING CONCEPTS
I designed a creative matrix to map diverse concepts to address the difficulties in Relocation. The goal and objective of the creative session was to generate creative and out of the box ideas that could help me develop my final solution.I conducted a workshop with my peers to help me with ideas.
All the ideas from the creative matrix workshop were then mapped on efforts vs impact to understand the scope and feasibility of concepts moving forward.
Diverse Concepts
After repetitive evaluation of the concepts based on the decision matrix, SWOT, and design criteria I decided to cluster few concepts and divided them into 3 main concepts to select from as final solution.
1
A strategic framework that promotes a collaborative approach for the real estate business partners, service providers and retailers in the relocation /movers domain through circular economy. It also intends to fosters sustainable practices and caters to the changing lifestyle needs of the consumers.
A virtual workshop toolkit for strategic real estate business partners, service providers and retailers in the relocation/movers domain to evaluate their existing business models and develop ideas that cater to the unique needs and requirements of the consumers. The toolkit will help them design and provide more inclusively.
2
3
A strategic venture through a website portal that allows the consumers (young working millennials) a real, livable accommodation experience in advance which serve their lifestyle needs. It also introduces and connects different stakeholders in the relocation domain, through recommended feedback system thereby maintaining the transparency and guides them in the decision making process.
I revisited the Design Criteria elements to move forward with the final concept
Prototype Feedback
I shared my 3 concepts with my peers and subject matter experts to help through their critical feedback. Although Concept 2 and Concept 3 had higher votes, Concept 2 had better feedback to move forward with.
3
2
DEFINING FINAL TOOLKIT SOLUTION
FOR
strategic real estate business partners, service providers and retailers in the relocation/movers domain
WHO
who are seeking opportunities to collaborate within the system
UNLIKE
competitors who are confined to relocation services without meeting changing lifestyle needs of the consumers.
HMW embed inclusive design practices within the work culture at Google so it’s already part of the process, & not something they have to consider?
HMW embed inclusive design practices within the work culture at Google so it’s already part of the process, & not something they have to consider?
strategic real estate business partners, service providers and retailers in the relocation/movers domain
An innovative yet Inclusive approach for the business stakeholders as well as for the consumers who seek reliable and convenient services
THE SERVICE
PROVIDES
Value Proposition
Design Objectives
TOOLKIT DESIGN
RS3I is a virtual tool. This tool is primarily for Business owners, service providers, strategic thinkers and everyone in the Relocation domain. On secondary level it is for consumers or relocators as well. It doesn’t not only promote education, awareness and guidance but is also platform that fosters innovation through an inclusive lens.
Individuals can onboard the platform as a guest or sign up and can enter user type.
If the individuals onboard as guests, they can skip the survey section. But If the individuals sign up for the first time they will be walked through a few set of survey questions.
The product will be introduced through scenario mapping process.
On the screen, the card on the left will have a demographic and its persona type. The right card will have a challenge, expectation, need etc of the consumers.
Main Features
Interactive Card Activity
The individuals will be shown a pair of cards which makes a scenario. The deal is to address the scenario and create a service for it.
To know more about the demographics one can click on view details and the card will state what one should consider while designing for a certain demographic. Similarly, for the card on the right.
Individuals can interact further, by clicking on “Change card” they can change cards on either side and create another scenario to solve.
Or they can change the entire new scenario by clicking “Get a new pair”.
Such an activity will not only foster inclusivity through understanding different demographics but also promotes innovation through design thinking
Additional Features
There are additional packages to get access to more unique user scenarios
There are other services that will lead to revenue generation. It will be through other services for the relocation business stakeholders as tailored guidance through consultation.
This is done through Design Sprints, Research, and personalized assistance from the initial to throughout the design decision and product development process.
There is a section for consumer/relocators as well which will encompass a model like Quora. This will help generate database to keep developing different scenarios and promote awareness while also addressing the unique needs of the consumers.
The blog section will be a subscription-based model to know who businesses grew seeking guidance through RS3I as well as how design principles of other organizations foster innovation, inclusivity, design thinking etc.
BRAND IDENTITY
For Typography I chose Product Sans, this typeface is open, approachable and clean.
Another secondary typeface Times which is functional, simple, and easy to read.
I developed my brand identity to stress of valuable elements of the toolkit. The logo pays attention to detail and is a constant reminder of actions one should seek while designing for Relocation Domain
The Colors influence the brand feel and adds to emphasis the details.