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HELLO, I'M AAKANSHA!
Design Research | Strategy Design | CX Research | Business Design | Service Design | UX Design
CX RESEARCHER & STRATEGIC INNOVATION DESIGNER
BORN IN INDIA, NOW BASED IN ATLANTA.
Currently at Kimberly Clark, leading customer experience and market research as a part of Global Customer Insights and Product Innovation team(s) to facilitate data driven business decisions.
Check out my work below:
What I enjoy doing?
UX/CX RESEARCH
Gather qualitative and quantitative data to map user insights and experiences to deeply understand users, their needs, desires, and frustrations to bring a strong point of view & conscientiously frame the problem.
UX: B2C CX:B2B
CONCEPT AND PRODUCT DEVELOPMENT
Ideate and test many possible solutions that aim to solve business and user needs. Guide multidisciplinary teams to co-create design and test solutions for critical challenges in building products and services using frameworks in short durations. Validate solutions in the form of user testing and in depth validation studies.
VISUAL DESIGN
Create and maintain a visual design language for the product which communicates core brand values.
UX/CX DESIGN
Deliver the best possible solutions that are coherent, usable, and desirable through products and services purely based on user experience on consumers and meet business needs.
UX: B2C CX: B2B
IDEATION AND STRATEGY
Conceptualize and Design management strategies to bridge the gap between business and users. Create Value propositions and omni channel experiences based on informed decision making through design sprints, workshops and various design thinking tools.
HELLO EVERYONE
I'm a Professional Design Researcher and a Strategist who thrives at the intersection of Research, Design & Strategy.
For the last 7+ years, I have been crafting experiences and services for different organizations based on a deep understanding of user/customer experiences and business needs.
I have been guided by Design throughout my life and my biggest takeaway from that is
Every great design begins with an even better story.
Peer to Peer Tutoring
User-Centered Research, UX Design, Strategy, Product Design,Branding
A tutoring platform for middle school and high school students, offering bite-sized and long-form subject help, test prep, and guidance through the college seeking process.
UX Research & Design Strategy | SCADpro
RS3I Toolkit
UX Research, UX Design, Website Design, Toolkit Design, Branding and Business Strategy & Development
An Interactive Toolkit and Academic Incubator designed for Relocation business stakeholders to truly fulfill its mission which is to become more aware of different users and address their unique Relocation needs.
UX Research & Design Framework | SCAD
Retide-Revise Retirement
User-Centered Research, UX Design, Strategy, Product Design
Retide is not just an engagement platform for seasoned citizens (65+ years). It seizes to bridge the gap between abandoned desires and opportunities by equipping them with possible opportunities to ensure their emotional and functional well-being during this transition.
UX Research, Design & Strategy | SCAD
Food Connect
User Centered Research, UX Design, Strategy, Spatial Design
Food Connect is a design thinking approach to curb food waste in restaurants by consumers. The solution is based around the idea of CSA and Circular Economy in the form of a concept restaurant with smart techonology.
UI/UX Research & Design | SCAD
Percept
User Centered Research, UX Design, Strategy, Spatial Design
Percept is a design Intervention that aims to value sustainability and repurposes the waste generated from construction and demolition industry through activities and methods used by business stakeholders as well as consumers.